My Marketing Experience part #3

In the last issue we talked about how you can successfully build
and promote your own online business. In this issue we are going
to talk about how you can go about choosing the right opportunity
for you.

Whether technology like computers is your forte or not, it is a
means to make money if you have some skills to offer in specific
areas.  Some people are great at marketing, or at building web
sites, so they sell online design and SEO services. Others are
handymen, great with a toolkit and can build houses, perform
expert carpentry tasks and so could setup an online business that
sells their own style of furniture or offer an interior design service.

There are two paths towards an online business opportunity.

- A home based job, or a home based business.

If you wish to work from home, in your own business, you will need
to establish your skill strengths. No need to know how to create a
web site as there are plenty of hosts such as Hostgator that will
provide tools that can enable you to set up a site in minutes.  All
you need to do is draft a business plan, whom will you sell to, how
will your reach them and what’s the competition? Do you have an
edge on the market? Can you offer something that is missing with
your competitors?

So these are the first steps towards your own online business
opportunity:

- Since you will be operating from your computer, are you
updated with the use of word processors, spreadsheets and
email? I suspect you are already, though if not, and you don’t have
Microsoft Office then download the openoffice.org set of tools. It’s
also a professional choice.

- This is a home based computer opportunity and not just an
office based business, you will be operating from your PC or Mac.
Ensure it is reliable, been checked for spyware, and has an anti-
virus program running. Don’t struggle with an old pc that is
problematic, invest in a new one  you are investing in your
business.

- It is a common question in blogs  what is the most successful
business idea? The business of working online is a changing one
and it is best to focus on long term plans rather than making a fast
buck. A home business computer opportunity starting from home
has a great chance of success due to its low start up costs.

There are plenty of home-based jobs available particularly in the
freelance sector. If you have specific skills, this is a great place to
find work. Sites that can help you move along are craigslist,
freelancers.com, freelanceswitch.com and flexjobs.com. It may be
a good start if you need capital and more flexible time to seek out
work while your business is building.

Be prepared to diversify right away if you don’t have a specialized
skill. One of the most popular choices initially is freelance writing.
Many use their writing skills to increase their business exposure
writing press releases, and articles containing sales copy to
promote their products or services.

Common online based businesses include affiliate marketing
programs, freelance writing services, design and programming,
franchisee options selling products and being a reseller.

Choose one that suits your long term interests carefully, this is a
life changing decision and needs careful thought. Do this and you
will reap the rewards.

If you would like more information about this topic, this is a good place to start:

Leads Leap

Until next time!